Using Eventbrite for tickets? Add KeepActive to your event discovery plan

When to use each

Eventbrite already supports discovery and ticketing

Eventbrite describes ticket sales, payment processing, organiser check-in and attendee discovery. Keep using its marketplace and management features where they work for your event. KeepActive adds another discovery route; it does not replace checkout.

Official guidance: Eventbrite organiser overview.

Keep the ticket destination specific and measure the handoff

Before adding a KeepActive listing, open your public Eventbrite page as a prospective attendee. Check that it identifies the right date and venue and explains the available ticket choices. If visitors must choose a session, say so before they follow the booking link.

Eventbrite documents promotional tracking links and source reporting. Where available for your event, create a link for the KeepActive channel and use it in the listing’s dedicated registration URL field. Follow Eventbrite’s current instructions and test the public destination.

Review ticket sales separately from page views. KeepActive discovery and an onward click are useful signals, but neither proves someone completed checkout. Keep attendee confirmations and check-in in Eventbrite.

Official guidance: Eventbrite: tracking links and source reporting.

Give people a reason to consider your event

A ticket page may work well for someone ready to book. A person exploring local activities may first need to know whether the event fits their interests, confidence, family and week.

For a come-and-try day, explain what beginners actually do and which ages can participate. For a fitness workshop, explain the session format and equipment. These details help someone compare it with other local options without promising attendance.

One booking process, more than one starting point

Use a dated KeepActive event listing for the event and the dedicated destination field for the current public booking page. Keep the name, date, timezone, venue and participation details consistent with Eventbrite.

State that booking is required if it is. People should complete ticket selection and any required payment through your existing process. Do not suggest that seeing a KeepActive listing reserves a seat.

When plans or ticket availability change

Update public discovery information when an event is cancelled, moved or sold out. Keep your existing organiser process for attendee communications and refunds.

For repeating programmes, make the distinction between one event date and an ongoing activity clear. Confirm current Australian Eventbrite terms and fees on its own site; this guide does not compare ticketing prices or promise a system integration.