Using Race Roster? Help new participants discover your race
Keep Race Roster for your registration and participant processes. Use KeepActive as an additional discovery channel for your running or other sports event.
By KeepActive · Last reviewed
When to use each
| What you want to do | Where to start |
|---|---|
| Manage entries and participant changes | Keep Race Roster as your operational system. |
| Help new participants assess the race | Use KeepActive to explain the edition, distances and suitability. |
| Measure onward registration | Use an event-specific Race Roster tracking link and distinguish clicks from completed entries. |
Where Race Roster fits
Race Roster’s organiser documentation covers participant management, financials, event marketing and registration-related tasks. Continue managing entrants and the operational race workflow in your existing system.
KeepActive can introduce an eligible event to people exploring sports and fitness options. It is another starting point, not a replacement for the entry process or for Race Roster’s own promotional tools.
Official guidance: Race Roster organiser knowledge base.
Choose the Race Roster destination and track completed entries
Race Roster documents tracking links for both Event Details and the Registration Page. Choose Event Details when people need the race information first; choose registration when your discovery listing has already explained the event and the next step is entering.
Create a tracking link for the correct event and use it in KeepActive’s dedicated destination field. Race Roster says these links work only for the event they were created on, so create and test the appropriate link for a new edition rather than reusing an old one.
Read sessions, clicks and registrations separately in the available reporting. A person following the link has not necessarily completed an entry. Continue handling confirmation and participant support in Race Roster.
Official guidance: Race Roster: supported tracking-link destinations.
Describe the edition and the participation options
Identify the exact year or edition, race date, venue and offered distances. Make it clear which options are runs, walks, relays or other formats; do not describe the whole festival as a marathon if only one option is a marathon.
Explain entry eligibility, age restrictions, terrain and what beginners should check. A person exploring a family outing may need different information from an experienced runner selecting a target race.
Send people to the correct entry page
Use the dedicated event destination field for your current public registration page. Check it opens the intended edition rather than last year’s entries. Explain whether people choose a distance or team category after following the link.
Continue handling registration questions, participant changes and refunds through your established process. A discovery-page visit is not a completed entry.
Maintain the information until race day
Review the KeepActive listing after postponements, venue changes or entry closures, and update other public calendars too. Communicate with registered entrants through your existing tools.
Use one dated event listing rather than several near-identical listings for each search phrase. For ongoing training, a separate group listing may be useful if that programme actually exists. No automatic Race Roster sync is implied.
Take the next step
Keep managing bookings, members and registrations in your existing tools. Your public KeepActive listing helps newcomers decide whether the activity suits them and where to join.